Vans

 

Here’s a campaign I created while in my Art Direction class. My target audience was young extreme sporters. I wanted to create an ad that celebrated skateboarding and also insinuate that while you may not always be on a board, you can feel like you are in a pair of Vans.

Ultimately, this campaign was quickly killed because while it visually looked good, the concept was not a strong one.

And so it was on to the next thing…

My other executions below the cut.

 

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