New identity for Pyramid Brewing…

April 22, 2009 § Leave a comment

pyramid

Last week Pyramid Brewing Co. revealed their new logo and packaging for their delicious brews.  While I like the new modern logo, I can’t say the same for their packaging.

What does extreme sports have to do with beer? I could see Bud Select going with the whole extreme sports theme for their packaging, but not the makers of the always incredible Pyramid Hefeweizen.

I would love to hear the reasoning behind this brand direction. Anyone have any insight?

Photos of the new packaging after the jump.

bottles

For more photos head on over to Brand New.

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