Olympic bid logos: Chicago

June 9, 2009 § Leave a comment


Living here in Chicago you see Olympic bid commercials, billboards and signs EVERYWHERE! That got me thinking: Is every bid city blanketing their respective streets in Olympic propoganda and if so, are their marketing campaigns as cohesive as the Windy City’s?

While I can’t 100% say that Tokyo or Rio de Janeiro are blanketed with Olympic fever, I did come across the logos for each of the potential host cities (Chicago, Rio de Janeiro, Tokyo and Madrid).

It is a quartet of worldly-flair, and I’ll break down Chicago after the cut!

I enjoy this logo, I’ve seen in used in multiple sizes and it comes across strong in all settings. The star is taken from the flag of Chicago. The rainbow gradient adds a nice “universal” quality. The gradient also is reminiscent of the glow of the city, both shining into the sky and reflecting off of Lake Michigan.

I particularly liked the cities’ previous design, it was ruled aganist guidelines by the Olympic Committee (Only the host city can have a torch in their logos).

Overall, its a strong mark, but how does it hold up aganist it’s worldly competition?


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