Olympic bid logos: Madrid

June 11, 2009 § Leave a comment


Today’s Olympic logo: Madrid!

This logo is very interesting because of one simple fact. Unlike the other bid cities, Madrid chose to have an open contest for their logo design. Not were the submssions from the public, the final three were decided by public vote (think American Idol but with logos). After that, the final logo was decided upon by a group experts.

At first glance, this logo was my favorite of the three. Open, accesible, immediately recognizeable, this logo’s main focal point is the multi-colored hand. Apparently, this hand is to welcome the nations of the world to Spain. There is also some nice use of negative space with the “M” peaking through the base of the hand.

Of all the Olympic bid logos, the type style used here is my favorite of the four. Simple, strong and somehow whimsical (Is that even possible?)

Does anyone know what font that is?


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