Kaka, and other things to call a logo….

June 30, 2009 § Leave a comment

kaka

Identityworks recently published a rather humorous article about the various names we call logos. From BP’s “Helios” to GE’s “Monogram” these official, and more often than not un-official, names often describe the symbol in its most basic and recognizable form.

At the company I work for, we refer to our logo as “The Pill.” It is certainly not as inspired as “The Death Star.”

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