Renu re-brand

January 11, 2010 § Leave a comment

Renu recently got a face lift and I must say this particular re-brand is very close to my heart since it is a product I use everyday.

While I was not at first sold by the redesign done by Pentagram NY, I was very quickly swayed when I saw the above picture of the new packaging vs their competitors on the store shelf. The new packaging pops off the shelf when compared to its blue dominant counterparts and the new logo is immediately recognizeable.

Head on over to The Dieline for more packaging photos along with the new logo for Bausch + Lomb.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading Renu re-brand at Shift+W.

meta

%d bloggers like this: