MTV drops the music

February 10, 2010 § Leave a comment

Finally, MTV has more or less admitted that they aren’t about music any longer through the unveiling of their new logo.

Designed in-house, the new logo chops the legs out from under the “M” and removes music entirely, giving the mark a rectangular, somewhat corporate feel. Quite different from the original chameleon logo.

One neat bit about this new logo is how the network plans on utlizing the new mark when showcasing the network’s stars (seen above).

Thoughts on the changing of a logo icon?

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