MTV drops the music

February 10, 2010 § Leave a comment

Finally, MTV has more or less admitted that they aren’t about music any longer through the unveiling of their new logo.

Designed in-house, the new logo chops the legs out from under the “M” and removes music entirely, giving the mark a rectangular, somewhat corporate feel. Quite different from the original chameleon logo.

One neat bit about this new logo is how the network plans on utlizing the new mark when showcasing the network’s stars (seen above).

Thoughts on the changing of a logo icon?


Font of the Week: Foundry Monoline

December 17, 2009 § Leave a comment

I really enjoy this simple, elegant font that’s making the rounds lately in the identity of the United Nations Climate Change Conference, by Danish designers Troels Faber and Jacob Wildschiødtz.

Some examples of the font in use are below the cut.

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New Aol. animations

December 15, 2009 § Leave a comment

I love the simple, yet very effective way Universal Everything reveals the new Aol. logo in their promotional animations.

You can see all 7 of them here.

Ranking the Late Night logos

December 10, 2009 § Leave a comment

Pr*tty Sh*tty posted a fun article ranking the late night shows’ logos from prettiest to shittiest.

I can’t disagree with Charlie Rose at number 1 and I most definitely agree that Tavis Smiley wins the prize for shittiest logo.

Oh the kerning!

2014 Olympic logo

December 3, 2009 § Leave a comment

Brand New had a article about the newly unveiled logo for the 2014 Olympics in Sochi, Russia.

I gotta say, I think its pretty cool. I love the type. Reminds me of an old propoganda poster. Also, the use of the URL-like .ru is pretty cool too.

The “ice crystals” that will adorn the clothing and graphics is nice as well.

Well done all around!

Jimmy Fallon’s Late Night Logo

January 14, 2009 § 2 Comments


So the fine folks at Brand New pointed me in the direction of a short video featuring Jimmy Fallon and his new show’s logo. In May,  Jimmy will be taking the place of Conan as the follow-up to the Tonight Show.

The video highlights the final three choices for Jimmy’s logo, designed by Number Seventeen (they do the type treatments for SNL, too).

Below the cut you can find each of the logos.

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