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Renu recently got a face lift and I must say this particular re-brand is very close to my heart since it is a product I use everyday.
While I was not at first sold by the redesign done by Pentagram NY, I was very quickly swayed when I saw the above picture of the new packaging vs their competitors on the store shelf. The new packaging pops off the shelf when compared to its blue dominant counterparts and the new logo is immediately recognizeable.
Head on over to The Dieline for more packaging photos along with the new logo for Bausch + Lomb.